Evolve was a part of the Pura Vida story from the very beginning. We were impressed with the two founders, Griffin and Paul, and their contagious entrepreneurial energy and their commitment to the newly minted Pura Vida brand.

Even though Pura Vida was their first venture into the business world, Evolve helped to support their product range as it exploded onto the scene. Evolve adapted its manufacturing processes to keep up with their extraordinary growth and the rest is history.

Griffin and Paul landed on the Forbes Thirty under Thirty and their brand has now expanded their range from colorful Costa Rican handmade string bracelets, to jewelry, apparel and accessories all while giving Costa Rican artisans the chance to share their culture. Additionally, Pura Vida continues to give back, by donating over USD 1 million to numerous charities around the world. Pura Vida is now a globally recognized brand that touches hundreds of thousands of people around the world. Evolve has been fortunate to not only be a part of their growth, but to have be able to share synergies as we move into 2019.


Interested in talking to one of our strategic advisors?