Fame House, a subsidiary of Universal Music Group, came to Evolve to help them with an upcoming project for one of Universal’s multi-platinum selling artists, Eminem. There was an event planned to coincide with the unplanned release of the Kamikaze album and they turned to Evolve to help with the merchandise. Though there wasn’t much time (under two weeks), the two sides strategized a game plan to ensure that the event remained under a cloak of secrecy, and Evolve executed the vision perfectly by delivering a variety of album branded trim to apparel suppliers in time for the launch event.


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